The Perfect Accessory for Portrait Photography

Learning to use available light in any situation is a skill that takes patience, creativity and practice.  It is also one of the most valuable and rewarding skills to harness as a photographer.  One thing to remember is that it’s better to follow the light than to fight it; if you first identify where the light is coming from and how it falls, you can then decide how to best utilize it for your purposes.

Having a few tools to manipulate light helps as well.  For example, the ProMaster ReflectaDisc5 in 1 Plus kit is the perfect light-taming tool to keep close.  Its versatile style can be used both indoors in studio or outside for field shooting and includes silver, black, white, gold and translucent reflectors. Whether you need to simply diffuse available light or warm up skin tones, this kit will help you best use the available light for your purposes. It also includes an 18% grey panel to help establish optimum white balance.  Everything’s wrapped up nice and tight in the carrying case.

HOT BUY! Canon SLR Essentials Kit

HOT BUY! Promaster Flash 7500 EDF

Rental

Please note our Rental Policy has change:

• Weekend rate starts at 4:00 p.m. on Friday and ends the following Monday at 11:00 a.m.
  


• Pick-ups any time between 2:00 p.m. and 4:00 p.m. will be charged an additional half-day fee.


• Any items picked up before 2:00 p.m. will be charge an additional full day.

TERMS AND CONDITIONS

FWC provides rental equipment as a service to the commercial photographic mark. It is assumed that the renter is proficient in the methods of photography, and lighting. Rental DO NOT includes training on equipment use or technique. Day rates are based on 24 hours. Weekend rates are billed at one-day rate when picked up between 4pm-6pm on Friday and returned by 11am Monday. For a full week rental you pay for a 4-day fee. A security deposit is required on all rentals. Insurance is the sole responsibility of the renter, and required. FWC inspects all equipment for damage upon return. Any damage or missing parts is the responsibility of the renter, and will be charged accordingly. For complete rental policy requirements, please ask for a copy. Rentals more than 4 days late with out notice, will be charged to the renter for the full price of the item(s) rented. A valid DL and Credit Card NOT Debit Card is required for all rentals. If you do not see something you may need, please call.

Our Supply of equipment available for rental is limited. We advise you to call and make your reservations today!

CAMERA BODIES

CANON

• Canon EOS 5D Mark II Body . . . . . . . . . . . . . . . . . $125


• Canon EOS 50D Body . . . . . . . . . . . . . . . . . . . . . . $80


• Canon EOS 7D Body. . . . . . . . . . . . . . . . . . . . . . . $100


• Canon EOS Rebel T1i Body + 18-55mm IS. . . . . $70


• Canon EOS Rebel T2i Body + 18-55mm IS. . . . . $70

NIKON

• Nikon D700 Body . . . . . . . . . . . . . . . . . . . . . . . . $150


• Nikon D300s Body . . . . . . . . . . . . . . . . . . . . . . . $100


• Nikon D90 Body . . . . . . . . . . . . . . . . . . . . . . . . . .$70


• Nikon D5000 Body + 18-55mm VR . . . . . . . . .$60


• Nikon D3000 Body + 18-55mm VR . . . . . . . . . $50

LENSES



CANON FIXED FOCAL LENGTHS

• Canon EF 28mm f/1.8 . . . . . . . . . . . . . . . . . . . . . $20


• Canon EF 50mm f/1.2 L . . . . . . . . . . . . . . . . . . . $50


• Canon EF 50mm f/1.4 . . . . . . . . . . . . . . . . . . . . . .$20


• Canon EF-S 60mm f/2.8 Macro . . . . . . . . . . . . . $25


• Canon EF 85mm f/1.2L . . . . . . . . . . . . . . . . . . . . .$50


• Canon EF 85mm f/1.8 . . . . . . . . . . . . . . . . . . . . . .$20


• Canon EF 100mm f/2.8 Macro USM . . . . . . . . . . . . . $20


• Canon EF 300mm f/2.8L IS USM . . . . . . . . . . . . . . . $75


• Canon EF 300mm f/2.8L USM . . . . . . . . . . . . . . . . . $50

CANON ZOOMS

• Canon EF-S 10-22mm f/3.5-4.5 USM . . . . . . . . . . . . $30


• Canon EF 16-35mm f/2.8L USM. . . . . . . . . . . . . . . .$40


• Canon EF 17-40mm f/4L USM. . . . . . . . . . . . . . . . . $30


• Canon EF-S 17-55mm f/2.8 IS USM . . . . . . . . . . . .$40


• Canon EF 24-70mm f/2.8L USM . . . . . . . . . . . . . . . $40


• Canon EF 24-105mm f/4L IS USM. . . . . . . . . . . . . . .$40


• Canon EF 28-135mm f/3.5-5.6 IS USM . . . . . . . . . . .$20


• Canon EF 70-200mm f/2.8L IS USM . . . . . . . . . . . . . $40


• Canon EF 70-300mm f/4-5.6 IS USM . . . . . . . . . . . . . $30


• Canon EF 100-400mm f/4.5-5.6L IS USM . . . . . . . . . .$40


• Sigma AF 15mm f/2.8 Fisheye . . . . . . . . . . . . . . . . $15


• Tamron AF 28-300mm f/3.5-6.3 XR Di LD x. . . . . . . . $25


• Tokina AF 10-17mm f/3.5-4.5 DX Fisheye . . . . . . . . .$20


• Canon Teleconverter 1.4x . . . . . . . . . . . . . . . . . . . . . . . $15
  

NIKON FIXED FOCAL LENGTHS

• Nikon AF 10.5 f2.8G ED DX Fisheye . . . . . . . . . . . . . .$25


• Nikon AF 50mm f/1.4 . . . . . . . . . . . . . . . . . . . . . .$15


• Nikon AF-S 50mm f/1.4G. . . . . . . . . . . . . . . . . . . $25


• Nikon AF 60mm f/2.8G ED Micro . . . . . . . . . . . . . . .$20


• Nikon-AF 85mm f/1.8D . . . . . . . . . . . . . . . . . . . . . $20


• Nikon-AF-S II 300mm f/2.8G ED . . . . . . . . . . . . . . . .$75

NIKON ZOOMS

• Nikon AF-S 12-24mm f/4G ED-IF DX . . . . . . . . . . . . .$30


• Nikon AF-S 17-55mm f?28G ED-IF DX . . . . . . . . . . . . $40


• Nikon-AF-S 18-200mm f/3.5-5.6 VR . . . . . . . . . . . . .$25


• Nikon-AF-S 24-70mm f/2.8D ED-IF . . . . . . . . . . . . . .$40


• Nikon AF 24-120mm f3.5-5.6G . . . . . . . . . . . . . . . . . . $20


• Nikon AF 70-200mm f/2.8G ED-IF VR . . . . . . . . . . . .$40


• Tokina AF 10-17mm f/3.5-4.5 DX Fisheye . . . . . . . . . . $25


• Nikon TC-14E II-1.4x Teleconverter . . . . . . . . . . . . . . . $15


• Nikon TC-20E II-2.0x Teleconverter . . . . . . . . . . . . . . . $15
  

FLASHES AND EXTERNAL BATTERIES

• Canon 580EX II Speedlite . . . . . . . . . . . . . . . . . . . . . . .$15


• Canon 430EX II Speedlite . . . . . . . . . . . . . . . . . . . . . . .$15


• Canon ST-E2 Transmitter . . . . . . . . . . . . . . . . . . . . . . .$15


• Canon OC-E3 Off Camera Shoe Cord . . . . . . . . . . . . . . $5


• Nikon AS-15 Sync Terminal Adapter . . . . . . . . . . . . . . $3


• Nikon SB-600 AF Speedlight . . . . . . . . . . . . . . . . . . . . $15


• Nikon SB-900 AF Speedlight . . . . . . . . . . . . . . . . . . . . $15


• Nikon SC-29 TTL Coiled Remote Cord . . . . . . . . . . . . .$5


• Quantum Turbo 2x2 Battery . . . . . . . . . . . . . . . . . . .$15


• Quantum Turbo SC Battery . . . . . . . . . . . . . . . . . . . .$15


• Quantum Qflash T5d . . . . . . . . . . . . . . . . . . . . . . . . $20


• Quantum Turbo Cables. . . . . . . . . . . . . . . . . . . . . . $5


• Flash Braket. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10
  

TRIPODS

• Bogen Tripod and Head . . . . . . . . . . . . . . . . . . . . . . .$15
  


• Bogen Monopod . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5
  

LIGHTING

• Elinchrome 400BX Set . . . . . . . . . . . . . . . . . . . . . . . . $50


• PocketWizard Plus II Transceiver Set . . . . . . . . . . . . . .$15

STUDIO ACCESSORIES

• 25lb Sand Bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5
  


• 15lb Sand Bag. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5
  


• 42in 5 in 1 Reflector Set . . . . . . . . . . . . . . . . . . . . . . $5
  


• Background Stand Set (stands & Crossbar) . . . . . . . . . $15
  


• 10x24 ft Backgrounds (Various Colors) . . . . . . . $25
  

DIGITAL PROJECTORS AND SCREENS

• LCD Projector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100
  


• 70x70 Dalite Projector Screen . . . . . . . .Free with Projector

The Importance of Great eBay Photos:

The Importance of Great eBay Photos: Successful eBay sellers understand the importance of taking high quality photographs as a tool in closing the deal. If you’re currently selling online—whether as a way to turn some of your old things into cash or as a side business designed to bring in another stream of income, you’ll want to make sure your images demonstrate the value of the item you’re selling. Did you know that we can help you set up a table-top photo studio designed to help you get high quality pictures without breaking your budget or taking up a lot of space? We can also give you a few tips on how to best photograph reflective items such as jewelry, chrome or other challenging subjects. Just stop by our store so we can make sure you get just the right setup for your particular needs.

Rent Scenic Backgrounds.com by Westcott

Would you like to save hundreds of dollars and have your images be the talk of the town? If you answered yes, then you've found the right place. Most companies charge about $300.00 to buy one single scenic background that only gives you one look for all the images you take. No one wants their photo to look the same as their neighbors did. Would you?

For only $49.99 (or $29.99 for those of you that most likely have "the coupon code") you could rent 6-10 backgrounds for the same price you could buy just one.

For you senior portrait and fashion photographers, options of over 100 backgrounds can set you apart from your competition ~ that has been using the same bench and garden background for years. Let your client choose backgrounds ahead of time, discuss clothing, then have it shipped in for the shoot and returned within a week.

For the photo enthusiast, get creative! Holiday cards, greeting cards, birthday invitations and more. The list is endless. The amount of things you can place an image onto now is mind boggling. Blankets, mouse pads, coffee cups, clothing...give a gift that is personalized and unique.

Take a look at what Westcott has to offer!

SAVE $20!

Use Code:AM0662QZ

Wide Angle on a Budget.

The PROMASTR Auxiliary Wide Angle, is a great alternative to achieving the wide angle "look" for a fraction of the cost.

Features:

The PROMASTER Digital Auxiliary Wide Angle Lens broadens the normal field of view when used with your standard zoom lens. This wider field is perfect for indoor photography where space is limited and for outdoor panoramic photos. This particular lens uses newly designed optical technology to ensure sharp, high-resolution photos with your digital SLR.*

We have tried and found out it works great! See for your self, it makes really makes a difference, notice how much more of the image is capture with the Auxiliary, then with out.

All of this images are taken with a Canon Rebel XS w/18-55 EF-S IS Outfit. The Images on the left are all taken with the Wide Angle Auxiliary, and on the right, with out the Auxiliary at 18mm. All images are shot fully automatic on "P" Mode. And all taken from the same spot and camera angle.

*Product specs and features information have been provided by PROMASTER.