Tuesday, May 28, 2013

Taking Your Show on the Road


One of the best ways to celebrate summer’s arrival is with a road trip.  With the expense and hassle of traveling by air, packing up the car for a weekend adventure is an increasingly popular alternative. 

All great road trips require a bit of planning.  Our camera gear is often an afterthought, but with a little preparation, you can be ready to capture all the great moments during your holiday. 

Location, Location, Location:  Where you will be traveling and what you plan to do will make an impact on which items you’ll need to pack in your camera bag.  For example, will you be in the countryside enjoying nature? This means packing your macro lens would be in order so that you’re ready to capture blooms and bugs.  Or, if you’re going to be spending time in a city or hill country locale, using a multipurpose lens such as a 70-200 or a 28-300 might be all you need.

You’ll also want to consider how much walking you’ll be doing during your holiday.  If you plan on having three kids in tow and walking in a variety of terrains, less is more in this instance.  You’ll also want the right bag to handle being on foot for much of the day.  Don’t have one? Check out our extensiveselection of quality bags, perfect for your next trip! 

Often Overlooked, But Oh So Important:  Smudged or hazy images are often the result of a dirty lens.  Don’t let a stray fingerprint or dust ruin your vacation photos.  Keeping a compact cleaning kit in your bag is an easy way to keep your gear in tip top condition.  We know you want to use your shirt to clean your lens but don’t risk scratching your glass.  Use a microfiber cloth designed for lens cleaning.  Our compact cleaning kit takes up minimal space and will come in handy – trust us!

Take Your Tripod!   There’s a reason that we regularly promote the use of a tripod.  A quality tripod can greatly affect not only the quality of your images, such as eliminating camera shake by providing stability, but a tripod can also expand the kinds of images you are able to shoot.  It can help you shoot locales and people with a kind of flexibility that you may not enjoy with strictly handheld shooting.  We have a variety of styles, designed for every trip and budget.  Check out our impressive array of choices here.

Storage Solutions:  Camera image files continue to grow, demanding more and more space on our camera cards.  Make sure that you’ve tucked away an extra media card (or three) so that you’re free to shoot away without worrying about running out of space.  Our ProMaster media cards are known for their lightning fast read/write speeds and quality construction.  Pick up a couple before you hit the road.

Tuesday, May 21, 2013

Make Macro Magic this Season


With warmer weather finally here, it’s time to take our cameras in hand and head outdoors.  Nature photographers rejoice as we find our surroundings flourishing and endless opportunities to capture the splendor of spring.  It’s also an ideal time to experiment with macro photography.  Macro photography is essentially taking the size of your object in an image and enlarging it to several times (such as 5x) life size.
Ladybugs, bees, tiny creatures atop flower petals and leaves are all amazing subjects to capture from a macro standpoint.  Another benefit of shooting macro is the fact that you will have a shallow depth of field with this method, so clutter or background issues will have less of an impact than they would in traditional photography.

Here are a few tips to make your macro photography magnificent:

Try Texture:  One of the most powerful aspects of macro photography is how textures are magnified to complement your subject or add interest to the background.  For example, the fine hairs on a bumblebee will be magnified and the texture of the insect’s body will immediately draw the eye.  You can also use the texture of a leaf or flower to provide contrast to a smoother subject, such as a ladybug.   Combining textures works beautifully in nature and it also makes for stunning macro images.

Delight in the Details:  Macro photography brings the smallest of details to the forefront, so it’s important to consider this when deciding what to photograph.  For example, a blemish on a petal might not be noticed in a standard shot but a macro image might enhance it to the point of it impacting the overall effect.  A practice snap or two can help you decide if an issue is really an issue at all.

Experiment with Focus:  Consider shooting with a larger lens aperture to throw a portion of the scene or subject out of focus.  This technique provides some artistic play and will lend a different feel to your images.  You can reposition yourself to determine which portion of the subject looks best in soft focus.

Learn Lighting Tricks:  As with all other forms of photography, learning how to manipulate available light is an important skill.  For example, with macro photography, using front light will result in more intense color saturation whereas side lighting is perfect for those instances where you wish to showcase texture.  Playing with your position with respect to available light can have a substantial impact on your final image. 

Your macro lighting can also be helped along with our ProMaster LED 120 Camera/Camcorder light.  This model accommodates cameras and camcorders and can help you achieve well-lit photos and video with more natural color. The continuous light source eliminates the red-eye effect caused by your camera's flash and helps you get sharper pictures by providing a good source of illumination for your camera's autofocus system.

Your LED120 will have the perfect partner with our ProMaster articulating mounting arm. This handy accessory allows you to mount LCD panels and microphones on your DSLR for cinematography and has double ball heads to provide complete control over positioning. You can even use the arm to mount another small camera on your current camera to gain a new perspective.

Tuesday, May 14, 2013

Don’t Leave Home Without It:


Being prepared doesn’t always mean having everything perfectly in order before leaving – it can also mean having the tools you need when challenges arrive. That’s why our top two recommendations for what to keep in your camera bag this month are items sure to help you out in a pinch when things are less than perfect. 

Many photographers assume that tripods are only necessary with DSLR or hybrid cameras, but in reality, today’s compact cameras benefit greatly from the stability and variety that a tripod offers.  Compact cameras are perfect to take anywhere and use in any situation and we have tripods that are an ideal partner for your point and shoot models.  For example, have you seen our wildly popular Flexible Gripper Tripod?  It’s perfectly packable and can help you in a variety of tight situations.  Pick one up before your next trip.

Keeping your camera charged is imperative if you’ll be doing lots of shooting this summer.  In the hustle and bustle of our crazy schedules, we sometimes forget to charge our cameras before we head out.  For those situations, keep one of our Xtra Power Traveler Kits handy.  Your battery charger and accessories will be all in place and ready to go.  Just keep this kit in your camera bag and you’ll be ready to shoot anywhere, anytime.