





Did you know that you can learn a number of new image editing techniques in just a few minutes a day? Just pick one thing you’d like to learn, such as changing a background in a photograph or colorizing one area in an image—and spend ten minutes a day reading about and practicing that technique.
It can be easy to get overwhelmed by the learning curve of many image editing programs, particularly when our lives are so full of work, family and community commitments. The trick is to not try to do too much at once. Jot down a few things you’d like to learn and then START SLOWLY. Block off ten minutes to read about the technique and absorb the concept. You can then choose a photo for the next day to use for practice. Then, whenever you have a free 10 minutes, experiment with the technique and play. You’ll be amazed at the experience you can amass in just ten-minute increments!
Create a Summer Scrapbook—the Easy Way: Take a few minutes to search through your summer shots and tag your favorites (many popular image editing programs have a function that allows you to do this). Copy the images to CD or onto a flash drive and bring them into our store. We can show you how to create a great scrapbook in no time flat. Consider making an extra copy or two to share with your kids or loved ones; there’s something special about holding a book of your favorite images in your hand. We love seeing them on the screen but nothing compares to the printed version.
Get Framed: Have you often thought about enlarging and framing some of your favorite images but just never seemed to get around to it? Let us do the heavy lifting for you! Just bring your images into the store and we’ll show you all the amazing ways that we can bring your summer shots to life. Imagine that incredible memory hanging on your wall in a place where you can enjoy it each day. And think of all the great conversations that image can encourage…
Make Note of It: Email is wonderful for casual communications but the art of handwriting a card to someone remains highly valued—especially by the person who receives it! Bring in one of your favorite summer photos and let us turn it into a personalized note card set. Now, the next time you feel like dropping a line, you can share a summer memory, too!
Lunch Kit Surprises: Order a 4x6 set of your favorite summer photographs and tuck them into your kids’ lunchboxes now and then. Kids love surprises and photographs are an easy way to give your kids comfort and support as they transition back into a busy school year.
Did you know that you could create one or all of these fantastic keepsakes just by bringing your images into the store? Come on in and get started!
Can the iPad be Your Camera’s New Assistant? While the iPad has received enormous media coverage regarding its role in the future of computing, the debate also includes its impact on digital photography and how we interact with our photographs. It’s still too early to say what the long term effects will be, but we have discovered a few ways your iPad can help keep you organized and streamlined.
Travel Lighter: If an upcoming business or personal trip only requires light computing, the iPad can help you lighten your technology load. Its design can also get you through airport security more quickly as it doesn’t need to be taken out of your bag and scanned separately.
Photo Back-Up in a Pinch: By adding an iPad Camera Connection Kit (purchased separately), you’ll now be able to copy the digital pictures from your SD camera card to the iPad. The import happens quite cleanly in iPad’s Photos application but don’t expect to create extensive albums or do much organization at this point. That said, having your digital photographs on a second device can provide peace of mind. Don’t delete the images off your card until you can get them to your primary computer, though; it’s best to keep them on the card until you can properly transfer and organize them on your central storage computer.
Share This: The iPad’s screen design is an excellent platform for sharing and viewing digital photographs—far superior to viewing images on your cell phone. Many of us enjoy keeping favorite memories on our laptops to enjoy at our leisure, and the iPad makes this even more engaging. You can also keep your Facebook page current by uploading images from your iPad or emailing favorite shots to family and friends.
For professionals looking to share their work, the iPad can serve as a digital sample book or portfolio. It will be a great conversation starter as well as a new way of displaying your best work.
While the iPad isn’t in a position to replace your laptop and image editing software, it can provide some support with some of the most common digital camera issues. And for those who travel regularly for work or pleasure, your back will be pleased with the lightened travel gear.
iPad Photo Apps to Consider:
· Photo Transfer App
· CameraBag for iPad
· Photogene for iPad
· Filterstorm
· Masque

Whether it’s a weekend getaway or a two-week trek across the pond, packing right—and light—is critical to making your trek a success. After all, who wants to lug a bunch of superfluous gear around? Here are a few tips to ensure your gear bag is light, well-equipped and ready to travel:
Think it Through: Imagine your trip for a moment. Think about where you’ll be traveling. Do you need to take your DSLR with you or will your compact camera suffice? Do you really need that extra lens or can you do without it? Making a mental checklist of your itinerary can help you decide which items you need and which can be left at home.
Remember the Essentials: Make sure to pack a lens cleaning kit, extra batteries, your charger and extra storage media. These items alone will help you combat the majority of issues that might occur while you’re on holiday.
Offloading for Longer Trips: If you’re traveling with your laptop, consider offloading your digital pictures on a regular basis. This technique can serve as protection in case your media card is somehow damaged or fails during your trip. Here’s another great solution—take your card to the local photo retailer and print a set or two before your return trip home. You’ll have one less item on your to-do list and your family will enjoy looking at the photos and reminiscing on the return trip. You can even use the pictures as a mini-scrapbooking project to keep the kids entertained while you travel.
Keep Everything Charged: Dead batteries mean an instant end to picture-taking fun and a battery that dies while you’re shooting might even corrupt your digital camera card. Fortunately, we’ve got a great solution! The PROMASTER GO! Charger is a compact multi-function charger that can charge your DSLR batteries and also serve as a charger or power source for your cell phone or music player.
Consider our new Infinity EL•X 8x42 ED Binoculars. PROMASTER uses only the finest optical glass in the Infinity EL•X series. Coatings make all of the difference when you want a bright crisp image and PROMASTER has spared no expense here. These glasses feature PROMASTER's EXCLUSIVE TRANSBRIGHT™ 99.3% light transmission coatings for the ultimate in bright, crisp images as well as PROMASTER's EXCLUSIVE REPELLAMAX™ element repellent coatings that aid in keeping your optics free from dust and other environmental elements to ensure you get the maximum viewing enjoyment and capability from your binoculars

Photographing wild horses can be an amazing experience—the subject matter is compelling, beautiful and often unpredictable. You don’t need to be an accredited professional photographer to take on such a feat, but you do need to make sure you’ve got a few important facts in your knowledge toolbox. If you’re close to an area where wild horses roam or are planning a travel adventure to a particular location for this purpose, here are just a few things to keep in mind:
Bring a Good Zoom Lens…and a Tripod: It will take a bit of time and patience to get close enough to wild horses to photograph them, so a high-quality zoom lens will quickly become an important ally in making sure you can get close without intruding. The tripod will be important for stability and ensuring your images are as sharp as possible, especially when you’re photographing horses on the move.
Stay on the Traveled Path: Don’t venture off the main roads when traveling to the roaming grounds. Some areas can be damaged from tire tracks and vehicles, and that damage can take many years to repair. While we love the idea of traveling off the beaten path, this isn’t the time to do it.
Your Car is an Asset: Not only will it get you to and from your destination; your car can be the ideal place from which to shoot. Wild horses are often more used to seeing vehicles than people, and this can be a benefit because your car may help you get closer to the horses than you would be able to on foot. Make sure to move slowly and with caution and keep noise to an absolute minimum.
Take Your Time and Find Cover: Once you leave your car, you’ll want to walk slowly and find areas where you can crouch down low or remain behind cover such as trees, large rocks or other objects. Horses aren’t known to have exceptional eyesight but they can be easily startled so patience in your journey closer to them is important. You may also want to wear camouflage clothing to help you blend into your environment.

Did you know that the French photographer and balloonist Gaspard-Félix Tournachon, who was also known simply as Nadar, was the first to practice aerial photography over Paris, France in 1858? From his initial creativity came a flood of new techniques to capture a birds-eye view of the world below.
